Dated: 29-01-2024

 

Content Policy

Welcome to The Swot’s Guide (Pvt.) Ltd., where over 1.5 million members connect to explore and share the finest food and lifestyle experiences. TSG/SwotsUp offers a unique community to businesses to market their products/services, engage with them, and get feedback through two-way communication. As we provide businesses with the opportunity to engage with our vibrant community, we prioritize maintaining authenticity and a positive atmosphere through our content policy.

To ensure the highest standards of authenticity and integrity of content, the following are strictly prohibited:

Reviews that are artificially generated and/or not based on real user experiences or which are in exchange for monetary compensation, whether from personal, influencer, or official profiles, are strictly not allowed. Authentic user experiences are the cornerstone of our community.

We have zero tolerance for content that includes threats, harassment, hate speech, or any form of bigotry or bullying. We strive to cultivate a respectful and positive environment for all community members.

Refrain from engaging in political or religious discussions that may hurt sentiments. Controversial posts (political debates, religious issues, etc.) that could lead to community discord are not permitted.

Your contributions to TSG/SwotsUp should remain unbiased and objective. Avoid writing reviews for your own business or employer, your friend’s or relative’s business, your peers or competitors in your industry, or businesses in your networking group. Businesses should encourage and embrace genuine customer feedback whether positive or negative.

TSG and SwotsUp provide platforms for brands and businesses to advertise their products. Permissible advertising content may comprise promotional content such as product pictures and videos, customer reviews, announcements/updates, and community-engaging content. This content may only be shared from the business’ social media profile and handle.

We encourage diverse and engaging content to enhance our community experience.

All promotional posts from brands must include the hashtag #sponsored_post at the start of the caption followed by any other hashtags that the brand might want to use (barring any mention of any other food community).

Brands in their promotional content may not use negative marketing tactics using other brands.

• Profile with a minimum of 10K+ followers on any social media platform.
• Profile content to be appropriate and community-centric, wholesome, authentic, relevant, and not misleading or misrepresentative of facts/views.
• Content to be free from vulgarity, hate speech, and inappropriate, controversial content.

• All influencer content shared on TSG/SwotsUp platforms must include the hashtags #sponsored_postand #influencer_content and must be always visible to disclose collaboration between the brand and the influencers.
• Controversial, political, or religious content is not permissible and will result in the profile being suspended.
• Content posted to be free from vulgarity, hate speech, inappropriate and controversial content
• Content posted to be free from misinformation and deceptive marketing.

Businesses seeking to collaborate with influencers/bloggers/vloggers/content creators must adhere to the following criteria:

• Influencers are strictly prohibited from pretending to be customers and must refrain from seeding artificially generated/non-authentic/paid reviews.
• Profiles with a minimum of 10K+ followers on any social media platform are eligible for collaboration with brands.
• Profiles must be approved by the TSG/SwotsUp teambefore getting permission to post. Businesses are required to register their chosen influencers with TSG/SwotsUp by emailing their profile to connect@theswotsguide.com.

• Promotional posts/videos about food items, services, announcements, and/or other offerings.
• Providing key information/facts about the business/restaurant such as cuisine, food, menu, location, price point, ownership, etc.

• Pretending to be customers and posting reviews.
• Content that negatively targets other brands and businesses in their marketing strategies or collateral.

Failure to comply with these guidelines will result in the post not being approved and repeated violations will result in both parties being barred from the platforms.

All posts undergo a manual screening process to ensure alignment with our content policy. Posts not adhering to the policy will be declined to ensure a consistent and authentic community experience.

These guidelines are not exhaustive and TSG/SwotsUp reserves the right to update its policy without prior notice to address any emerging issues to maintain the community’s integrity. We appreciate your commitment to fostering a positive environment within TSG/SwotsUp.

For further clarifications, concerns, or suggestions please feel free to reach out to us at connect@theswotsguide.com

Failure to comply with these guidelines will result in the deletion of posts, restriction of activity, or barring from TSG/SwotsUp platforms depending on the severity of the violation.

Thank you for being a valued member of our vibrant community!

 

For Users/Members

People come to TSG/SwotsUp to connect with local businesses. We understand that opinions may differ, but we expect everyone in the groups to treat each other and the platform with honesty and respect. We have compiled these general guidelines to establish a tone for communication on TSG/SwotsUp. Please also review the additional guidelines below for specific content contributions you might make to our platforms.

Ensure that your contributions are relevant to the platforms. For instance, reviews are not to be used for discussions about political ideologies, a business’s employment practices, extraordinary circumstances, or other matters unrelated to the core consumer experience.

There is no room for threats, harassment, lewdness, hate speech, or other displays of bigotry and bullying.

Avoid publicizing private information about individuals. For example, refrain from posting photos or videos of other members without their permission, and avoid posting people’s full names, contact information, or other personal information.

Share your own personal and authentic experiences using only your photos and videos. Avoid taking content from other sites, users, or businesses.

• Profiles must be approved by the TSG/SwotsUp teambefore getting permission to post. Businesses are required to register their chosen influencers with TSG/SwotsUp by emailing their profile to connect@theswotsguide.com
• Profile with a minimum of 10K+ followers on any social media platform.
• Profile content to be appropriate and community-centric, wholesome, authentic relevant, not misleading or misrepresentation of facts/views.
• Content to be free from vulgarity, hate speech, and inappropriate, controversial content.

• Influencers are strictly prohibited from pretending to be customers and must refrain from seeding artificially generated/non-authentic/paid reviews.
• All content shared on TSG/SwotsUp platforms todisplay the hashtag #influencer_content on top.
• Controversial, political, or religious content is not permissible and will result in the profile being suspended.
• Content posted to be free from vulgarity, hate speech, inappropriate and controversial content
• Content posted to be free from misinformation and deceptive marketing.

• Promotional posts/videos about food items, services, and/or other offerings.
• Providing key information/facts about the business/restaurant such as cuisine, food, menu, location, price point, ownership, etc.

• Pretending to be customers and posting reviews.
• Content that negatively targets other brands and businesses in their marketing strategies or collateral.

Failure to comply with these guidelines will result in the deletion of posts, restriction of the activity, or barring from TSG/SwotsUp platforms depending on the severity of the violation.

The most effective reviews are personal and should reflect members’ experiences. They should offer a rich narrative, detail, and a helpful tip or two for other members. Here are some additional considerations for conscientious reviewers:

Share your personal experience, not what you heard from others or saw in the news. Tell your own story without resorting to broad generalizations and conclusory allegations.

Ensure your review is factually correct. Feel free to express your opinions but avoid exaggeration or misrepresentation. We don’t take sides in factual disputes, so we expect you to own your review.

Writing a review should be informative and meant to help the broader TSG/SwotsUp community. Threatening to post or remove a negative review to extract payment from a business is strictly not allowed and will result in removal from TSG/SwotsUp communities and SwotsUp.

Updates should reflect a new experience or interaction with the business. Avoid continually posting about the same old story. If you want to add new insight to an old experience, you can edit your review as per the platform’s standard policy.

Photos and videos should be broadly relevant to the business/restaurant and reflect the consumer experience (e.g., what the business looks like, what it offers, etc.). Here are some additional considerations:

We may remove a photo or video showcasing a unique personal experience that isn’t relevant to other people from the photo library for the business. However, it may appear alongside your review if you write one about the business.

No imagery of violence, drug use, nudity, near nudity, or suggestive acts, even if those images accurately represent the business’s services or products, is allowed on TSG/SwotsUp.

Don’t use your photos or videos to attack or disparage others. Choose your words carefully and make your point in a review, direct message, or review response.

Use your account profile to let other members know who you are and about your interests. Community members want to read reviews from people they know and trust, not those with profiles that are empty or laced with inappropriate content.

Since trust and transparency are important, disruptive anonymous members will be dealt with more sternly than those who stand behind their words. Encourage members to share a little about themselves, but keep it relevant and avoid attacking competitors, reviewers, or TSG/ SwotsUp. Avoid seeding your profile with keywords, special offers, or promotions—we will remove those when we see them.

TSG/SwotsUp has a convenient messaging feature to keep you connected with fellow community members. Avoid using this feature to harass other users or send inappropriate content. Remember, user profiles are for personal, non-commercial use only.

Being able to ask and answer community questions about a business is valuable, but with great power comes great responsibility. Ask clear questions with enough context and details to receive more focused and meaningful answers. For example, topics such as “What is the best biryani place in town” are best discussed in conversations.