Alice: "Would you tell me, please, which way I ought to go from here?"

"That depends a good deal on where you want to get to, said the Cat."

from Alice in Wonderland
Lewis Carroll


Our story is one of passion and emotion, woven with threads of empowerment and learning. It is a colourful tale of evolving and growing and sharing the best of and the most challenging of experiences. It is a story of building thriving communities through age old human aspirations of friendship, food, and entrepreneurship.

From the very beginning, our mission has been to fill voids and create what we needed but could not find. In 2009, the absence of a food review forum led our Founder and a small group of friends to create the first food group in Pakistan to share their discovery of culinary delights and support food entrepreneurs. A small spark that ignited the vibrant force we are today.

Today we continue to unlock value and bridge the gap between creative and strategic by providing carefully designed solutions to all your business needs. We can help you get your ideas onto the front burner, support you at a point of growth and change, build skills and structures to optimize performance and efficiency.

At the heart of TSG’s mission remains nurturing human aspirations and fostering holistic and harmonious growth. We offer advice, support, and collaboration to learn and grow together. We make it happen by sharing knowledge, experiences, connections, talent, brainstorms, ideas and laughter. Come and have a coffee and chat with us. Let us be a part of your story. We are here to listen, share, and grow with you.

Our Vision

To be the premier consulting firm for organizations and businesses in creating long-lasting value and executing strategic plans.

Our Mission

To design and deliver strategic solutions to leaders, managers, and entrepreneurs to achieve the highest business potential for their organizations through innovation, improvement, and management resources. Simultaneously, we connect consumers and businesses through our online communities to create an integrated, competitive, and fair market place.

Our Values

At the heart of everything we do are these core values that we adhere to in all areas of our business practice.

  • Integrity: We value honesty, trustworthiness, and high ethical standards.
  • Excellence: We strive for excellent performance in everything we do.
  • Improvement: We work to continually improve our ideas, our impact, and our processes.
  • Respect: We believe in fostering a culture of respect and empathy and building enduring relationships.
  • Social Responsibility: We are passionate about giving back to our community and supporting socially mindful causes.



  • Individuals with entrepreneurial dreams
  • Startups in pre-incubation and incubation stages
  • Organizations looking to pivot, scale, or encourage intrapreneurial talent
  • Enterprises and Entrepreneurs in need of management resources to design, implement, and monitor projects
  • Socially mindful causes seeking support in their mission to create impact

Marketing and Networking

  • 40 lifestyle communities spanning Pakistan, UAE, UK, and North America
  • Visibilty to 1 million members
  • Vast database of lifestyle vendors and service providers


  • Design-driven strategies & roadmaps
  • Organizational structures and culture
  • Financial & investment advice
  • Innovation management
  • Social media marketing strategies
  • Research and data analyses
  • Building brand equity
  • Management resources


  • Development of human capital and talent
  • Intrapreneurship support
  • Empowerment & Skill building
  • Coaching & Mentoring sessions
  • Signature educational modules
  • Customised training programs & facilitation sessions


Dr. Nezihe Hussain

Founder & Executive Director

A medical doctor and aesthetic surgeon by profession, Nezihe has practiced extensively in Pakistan and has done a fellowship at the Yale University Hospital in the US. She founded the first TSG group on Facebook more than 10 years ago which has evolved into the vibrant and diverse community it is today. A passionate foodie since childhood, along with her medical training she has attended numerous professional culinary courses and is well-versed in all types of international cuisines. As Executive Director and Senior Consultant with TSG, her primary focus is to help medium to large businesses create a competitive advantage for themselves through effective branding, marketing, and outreach.

Basma Hussain-Ahmed


After studying Finance & Accounting from Franklin & Marshall College in the US, Basma started her career in capital markets and fund management with KASB Securities in Karachi. For the last 10 years, she has worked as a Business Consultant with small and medium businesses to improve their operational systems, scope of business, and sources of revenue. While living in Toronto, she worked with a leading design-driven consulting firm, Spyder Works Inc., as Program Manager for Intraprise®, an intrapreneurial development program. Basma has also been a Settlement Mentor with the Halton Multicultural Council and facilitated immigrants to integrate into their new community in Canada. In addition to her professional pursuits, Basma is also a WAKO certified kickboxing coach with a particular interest in using the sport for physical and mental empowerment.

Mian Ali Hassan

Executive in Residence

A graduate of IBA, Karachi, Ali is a young professional with diversified experience in financial markets, corporate finance and business development. He has been instrumental in transforming TSG from its initial stage to its current vision, and has also led TSG's social media footprint to expand in different geographical territories. Ali's certifications and skills include Agile Methodologies, Design Thinking and Business Model Innovation. He is also a registered consultant with SAP (Germany). Currently, Ali is a Consultant with TSG and works closely with small and large enterprises to create collaborative mechanisms for the SME sector. Besides his full-time job in corporate finance, he is a versatile musician and an adventurous chef.

Hamza Salman Siddiqui

Executive in Residence

Hamza is an engineer by profession and attended the Ghulam Ishaq Khan Institute of Engineering (GIKI). He is currently pursuing his Master's in Business Administration (MBA) from IBA, Karachi. He is a resident of Karachi and a mid-level professional with experience in oil and gas, petrochemicals, engineering processes, FMCG business, and research and development. He has been associated with TSG for the past 4 years and his support has been critical in enabling TSG to service larger corporate clients. His credentials and skills include R&D, Marketing, Business Analytics, and Innovation Methodologies. Currently, Hamza is associated with TSG as a Consultant and culinary expert, mainly handling key accounts of the Food & Hospitality Industry as well as consulting FMCG and Food Tech clients in different areas. Besides his full-time job in the FMCG sector, he is a creative chef, runs his own food blog on Instagram, and does home-based food deliveries at his own leisure.



We design and deliver carefully diagnosed strategic solutions for entrepreneurial success, transformative sustainable growth, innovation and intrapreneurship, optimal performance, market presence, organizational culture, and capacity building.

 We believe too many cooks make a wonderful broth and we love collaborative ventures and alliances. We offer management talent to design, execute, and monitor projects allowing businesses to extend their boundaries without overburdening their existing resources.

The SWOT’s Guide Facebook community is our flagship project established in 2009. From a small food review community, it has grown into a major lifestyle influencer and information database with a total membership of almost a million from all over Pakistan, UAE, UK, and North America.

Our Tribe